The WeddingAsia 2024

Reelwerkz

September 2024

Wedding Expo Booth & Campaign — Muji-Inspired Concept

Objective:
Create a standout presence at a major wedding expo to attract clients, strengthen brand awareness, and convert leads into bookings.

My Role:

Directed and managed the entire campaign with support from two colleagues
Developed a Muji-inspired booth concept featuring cream, maroon, and beige tones
Designed booth layout, physical collaterals, and digital assets
Planned and executed pre-expo social media marketing campaigns to build anticipation
Produced on-site digital content to capture attention and drive foot traffic during the event

Outcome:
The campaign successfully elevated brand visibility, created strong engagement before and during the expo, and converted leads into sales, generating $58K revenue within one month.

By the Numbers:

$58K revenue generated in 1 month
3-day expo with continuous booth traffic
100+ qualified leads captured
Full creative direction from concept to execution

Pre-event Marketing

Digital Marketing - Advertisments

For this event, I promoted ads using videos as videos were receiving more engagement during this period.

Platform: Meta Business Suite (Instagram & Facebook)

Reach: 16K

Link Clicks: 1K

CPC: $0.20

Budget: $15/day

Campaign Ran: 21 Aug - 4 Sept (14 days)

Total Spent: $210

Expo Video edited by Calvin (In-house editor)

Ad videos done by Ramizah with Canva

Social Media Content
Behind-the-scenes

Behind-the-scenes videos were uploaded onto Instagram Stories for new and existing followers to view the effort behind preparing our booth for the event.

Videos were also reuploaded on Tiktok

to further expand brand recognition

All videos Edited by Ramizah

End of Day content

End of the day videos were also uploaded

to conclude each day's success and to further encourage other potential customers to come the next day(s)

This also helped to keep engagement on our social media reach high and actively receiving traffic.