Moments Unscripted

Reelwerkz

February 2025

Valentine’s Campaign — Pre-Wedding Photo & Video Sessions

Objective:
Launch a themed Valentine’s campaign to promote pre-wedding photo and video intimate sessions, while increasing bookings and awareness of the company’s wedding services.

My Role:

Conceptualized and initiated the campaign strategy
Designed digital collaterals tailored for social media platforms
Managed campaign roll-out and engagement across February
Developed a promotional offer (first 5 sign-ups complimentary with their actual day package)

Outcome:
Generated strong interest and engagement during the Valentine’s season, successfully driving awareness of the new product. The complimentary sign-up offer encouraged early adoption, strengthened brand positioning in the wedding market, and built lasting client relationships.

Achieved 10 Sign-ups

brought in revenue of $30K for the month of February

Package continued achieving consistent enquiries for the following months.

Ultimately adapted our main packages to include complimentary pre-wedding photography and videography add-on option.

Social Media Marketing

Platform: Meta Business Suite (Instagram & Facebook)

Daily Budget: $50/day

Campaign Duration: 25 Days

Audience: Male & Female, 20-36

Link: Reelwerkz Weddings Enquiry Submission Form

Ad Reach: 72K

Audience: 90%

Case Study 1

Azhal & Ruby

Timeless Elegance Themed Pre-wedding

Initiated Instagram Reel version

to further promote the Pre-wedding Photo & Video Package.

1. Behind-the-scenes edited by Ramizah

2. Photo Montage edited by Ramizah

3. Reel edited by Calvin (In-house Editor)

*Original Pre-wedding videos are up to 3 minutes Landscape format

Behind-the-scenes video was uploaded onto Instagram Stories, then created an Instagram Highlight to begin a series.

Instagram Reel was promoted for 10 days via Meta Ads.

Budget: $10/day

Achieved:

31K Reach, 47K Views

Link Clicks: 524

CPC: $0.19

Videos were also reuploaded on Tiktok

to further expand brand recognition

Case Study 2

Hairul & Farisha

Picnic Themed Pre-wedding

Initiated Instagram Reel version (1 minute)

to further promote the pre-wedding Photo & Video Package

Reel edited by Ramizah

*Original Pre-wedding videos are up to 3 minutes Landscape format

Case Study 3

Nazreen & Qistina

Wes Anderson Themed Pre-wedding

Initiated an Instagram Reel version (1 minute)

to further promote the pre-wedding photo & video package.

Reel edited by Calvin (In-house Editor)

*Original Pre-wedding videos are up to 3 minutes Landscape format